Let me rewrite this introduction. It is dumb to write about copywriting when the writing is sloppy. It would just make it clear that I am not to start a new business doing copywriting, unless it would really be just business. That would mean that I get other people to do the copying and the writing. And to get more other people to get the assignments for the copywriters.
Then what would I do? Just be the boss. That is just business. Ooh. Haters would only start hating more. But, at least I would be out of their way, hiding in my own castle to safely enjoy my riches. There is riches to this game, right?! My occult poetry thief forgot to mention how much this copywriting game is worth. Sigh. Always more homework.
Let me start with an advertisement by some people who actually know what they are doing. At least, that is what they claim on their website.
What we do
By Copestone Copywriters
At its simplest, we write, we edit, we proofread and we translate.
Anything from providing copy for an advertisement, press release or website, through researching and writing white papers and technical articles, to writing, editing and project managing newsletters, magazines and books. We get involved in naming and branding projects, as well as in every aspect of writing for internal communications, external marketing and public relations.
Copestone Copywriters’ strength lies in the fact that we focus on your audience, your message and your words. We leave the design to others, and have decades of experience of working with graphic designers, web developers, digital agencies and marketing agencies both in the UK and abroad. This means that we can either work with your chosen team or will be able to suggest the perfect suppliers for your particular project.
Based just north of London in Hatfield, Hertfordshire, our UK, EU, US and Asia specialists offer professional copywriting, copy editing, proofreading and translation services, supplying the words you need for all your communications:
Above the line (ATL)
Below the line (BTL)
Broadcast – radio, television, web
Business to business (B2B)
Business to consumer (B2C)
Community management (social media)
Competitor brand analysis
Creative asset management
Customer relationship marketing (CRM)
Editorial and journalism
Email marketing campaigns
Guidelines – brand, corporate, ID, product
Human resources (HR) communications
Identity – brand and corporate
Leaflets and flyers
Magazines – corporate, consumer, customer, employee, member, association
Outdoor media and advertising
Pay per click (PPC)
Planning and strategy
Point of sale/purchase (POS/POP)
Sales development and strategy
Search engine optimisation
Social media guidelines
Social media strategy
Social media community management
Through the line (TTL)
Tone of voice (ToV) development
Training and development
To see what we can do for you, call us […].